Call
for (impact) investors

to eliminate "greenium"

Founded by Andy Keel in 2022, the profit-oriented Openly AG (holding company) is privately - not speculatively - owned.

Our drive is to make a positive contribution to the transformation of the construction industry. After all, 25% of global annual CO2 emissions come from this sector. That is around eight times more than all air traffic. As a society, we need to find an answer to this and develop solutions that rely on fossil-free, renewable and recyclable building materials.

The Openly vision:
Commercial and residential buildings are to be transformed from carbon emitters into carbon sinks. To date, no one has developed a commercially scalable building system that focuses on carbon capture and storage. Our building system does exactly this and makes it possible to store up to 0.25 tons of CO2 per m2 of gross floor area. With milton.earth, we offer financial support for biogenic construction.

The potential:
The annual global certifiable potential from biogenic C sinks* in building materials is > 5 Giga tons p.a., which corresponds to a global annual market value of approx. 1 trillion USD.

The legal situation:
The OPENLY construction system reduces construction emissions by > 50% and, with 6 kg CO2 emissions per m2, achieves the statutory target values for Denmark in 2029.

The building system:
Our approach (and naming) is open source. We follow the building system ideas of Gropyus and Nokera (both Unicorns), but make the building system available to all interested parties with the Openly.Lab and Openly.Data. Not every client and not every architecture firm has to reinvent everything. Global thinking, decentralized planning and construction.

Institutional Investors

CO2 certificate trading: milton.earth ag (in foundation, subsidiary of Openly Holding)

  • We are looking for an investment/banking partner (e.g. Blackrock or Drees & Sommer) who can provide market liquidity of at least 5 million as interest-bearing debt capital. The aim is to build up a CO2 certificate removal portfolio (balance sheet) for resale.

  • An initial framework agreement for 20,000 tons has been signed with myclimate.org; the pilot certifications with approx. 15,000 m2 of floor space will take place in Q3 2025.

OPENLY CLIMATE / open source / at cost /

** Impact Invest **

Education and consulting for clients, authorities and architects.

Sharing knowledge creates the greatest possible impact.

Public relations & keynotes, participation in EU & US working groups and university research projects

Our target by 2027: 100 projects with 2000 units
This will have the following impact

  • Avoided emissions: 100'000t

  • Captured CO2: 60'000t

  • Educated people at openly/lab: 800

Achieved by the end of 2024: 19 units completed, 84 in execution planning, 357 apartments in the pipeline