There is no demand for true innovations; it is created.

Green building is expensive—which is why (almost) no one in the construction industry is interested in it. With Openly, we’ve developed an economically viable model based on this concept. We’ve summarized our principles in our 10-point manifesto .

Warning: May contain traces of a radically forward-thinking attitude. (Quotes from Andy Keel c)

Author:

Andy Keel

Groundbreaker & Openly Founder
Building better ways to build
LinkedIn / andy.keel@openly.systems

PROLOGUE

“We’re building the wrong way today.
And poorly.”

The construction industry accounts for a quarter of global CO2 emissions—eight times more than all air travel combined. This has to stop.

For millions of years, nature has been running the perfect circular economy.

We apply your intelligence to the construction of tomorrow.

Storing CO2 Instead of Emitting It

A house should no longer be a source of CO2 emissions. Through the extensive use of biogenic materials such as wood, clay, hemp, and straw, Openly buildings sequester up to 0.25 metric tons of CO2 per square meterof gross floor area.

“We don’t store carbon underground—we live in it.”

Buildings as C-Sinks
: The Grand Openly Vision

01

Local Handicrafts Instead of Mass-Production Factories

True scalability doesn't require factories costing millions with crushing fixed costs. We make use of existing, decentralized prefabrication facilities in Europe.

Nature grows everywhere—and so does our building system.

02

Smart Physics Instead of Building Systems Madness

We are replacing error-prone and expensive machines with intelligent building design.

By minimizing building services and using smart systems such as the Openly Airbox, we create highly efficient energy-plus homes.

“Simplicity makes things repairable, saves money, reduces CO2 emissions, and avoids hassle”

03

Sustainability simply has to be worthwhile

Environmentalism must not be an ideological luxury; rather, it must become a compelling business case.

Through the use of standardized components and radically optimized procurement, we are proving that bionic construction can be achieved at costs that are entirely in line with market standards.

The return is right.

Invest in Openly Return Investment Holding or launch your own project with Openly as full-service provider

04

Planning in months instead of years

Nature doesn't wait, and neither do we.

While the industry is bogged down in years-long planning cycles and loses expertise at every stage of the planning process, we use artificial intelligence to shorten the entire process to just a few months.

Speed is changing the market.

05

No waste—everything comes back

Every Openly building is designed so that, at the end of its life cycle, it can be completely dismantled and recycled (whether assembled with plugs or screws).

We are reviving the traditional principles of the centuries-old Appenzell house:

We leave behind raw material deposits, but no trash.

06

Independence ensures the vision

Major changes require patience, not a focus on the next quarter.

Openly deliberately operates without traditional venture capital investors. We build to make a real impact, not to meet investors' short-term exit expectations.

“Starting a business that will last over the long term is one of the greatest challenges.
The art lies in using it to make the world a better place.”

07

Sharing helps us all move forward.

Climate change cannot be stopped by one person alone. Our system is open (“Openly”).

We share patents, collaborate transparently with the leading minds in architecture and the building materials industry, and work together to establish new global standards.

Openness leads to innovation.

Our Partners

08

No compromises when it comes to good design

Bionic architecture combines radical environmental performance with a modern, minimalist aesthetic.

Healthy, natural living spaces aren't a sacrifice—they're a pure gain in quality of life that also safeguards long-term property value.

Openly’s are healthier

09

Action, Not Greenwashing

We do not participate in theoretical lectures on sustainability or bureaucratic certificate shenanigans.

We provide tangible proof. Anyone who wants to see the future of construction doesn't have to wait for studies—they can step inside our completed buildings.

Our projects

Public Guided tour every last Thursday of the month

10

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